For buyers: Ali brings robust support—including “What’s Next” emails, top mortgage brokers, condo doc reviewers, inspectors, trades and more. For sellers: She includes ‘soft staging‘ which are things like greenery, paintings, chairs, pillows, throws and small things that make photos ‘pop’ as well as creating a cozy feeling for showings (typically valued at $1,500) as part of her service, helping homes fetch 3%-7% more value on average compared to unstaged homes. She also has a list of excellent, professional stagers if a full stage needs to be done. They offer competitive pricing in their partnership with her.